#1 Digital Marketing Courses Institute

Digital Marketing Course Outline Get yourself enrolled in the advance digital marketing course

SEO - Module_01

On-Page Optimization:

  1. What is marketing?
  2. SERP & Snippet
  3. What is SEO?
  4. Why SEO is Important?
  5. Why Search Engines are important?
  6. How does a Search Engine works?
  7. When client can see the Results?
  8. Major Google Updates
    1. Google Penguin
    2. Google Panda
    3. Google Hummingbird
    4. Google Pigeon
    5. Google Possum
    6. Google Mobile Gadden
    7. Google Rank Brain
    8. Google Fred
    9. Google Medics
  9. Keyword Stuffing
  10. What is Google Sandbox?
  11. Do-Follow links & No-Follow links
  12. In-bound links & Out-bond links
  13. Internal links & External links
  14. Robots.txt file
  15. SEO Audit
    1. Checking of Backlinks
    2. Existing SEO History
    3. Existing Indexed URLs Detail In Google
  16. Competitors Analysis
  17. Keywords Research & Selection
    1. Keyword Planner
    2. Keyword Competition
    3. Keyword Searches
  18. Keyword Optimization
  19. Keyword Cannibalization
  20. Canonicalization Factor
  21. Redirects (301, 302, 404, 5xx)
  22. Meta Tags Generations
  23. Set Targeted URLs for SEO
    1. Meta Title
    2. Meta Description
    3. Page name (URLs)
  24. Page Heading (H1,H2,H3,H4,H5,H6)
  25. Content
  26. Image alt tags
  27. Bold text
  28. Internal links Importance
  29. XML Sitemap Creations
    1. XML Sitemap Submission in Webmaster
  30. URL Structure Optimization
    1. URL re-writing
      1. HTML websites
      2. Core PHP websites
      3. WordPress websites
      4. etc.
  31. Heading Tag Optimization
  32. Content Optimization (Suggestions)
  33. Anchor Text Optimization
  34. Images Optimization
    1. Title Attribute for Images
    2. Alt Tags Optimization
  35. Internal Link Building on Website Navigation
  36. Target Key-Phrase Prominence
  37. Accessibility of Navigation
  38. On-Page Links Analysis for Targeted Keywords
  39. Google Analytics Setup
  40. Google Webmaster Tool Setup
  41. SEO Reporting
    1. Daily Base Working Report
    2. Weekly Reporting
    3. Monthly Reporting
  42. Daily Working Structure Setting

Off-Page Optimization:

  1. Social Bookmarking
  2. Business Directory Submissions
  3. Classified Ads Posting
  4. Blog Submissions
  5. Web 2.0
  6. Article Submissions
  7. Business Profile Listings
  8. Blog Comments
  9. Forum
  10. Info-graphic Sharing
  11. Image Sharing
  12. Microblogging
  13. Social Sharing
  14. Guest Posting
  15. Search Engine Submissions
  16. Private Blog Networks PBN
  17. Links Wheel


PPC - Module_02

  • Introduction to Pay Per Clicks (Google AdWords)
  • PPC Metrics
  • Google AdWords Advertising
  • Keyword, Research and Creating Campaign
  • Keywords Types
    • [Exact Match]
    • “Phrase Match”
    • Broad Match
    • +Modified Broad
    • -Negative
  • AdWords Account Creation, Set-up and Campaign Management
  • Google Analytics
  • Keywords
  • Ad Group
  • Ad Network
    • Search Network
    • Display Network
  • Campaign
    • Manual CPC
    • Maximize Impressions
    • Maximize Clicks
    • Maximize Conversion
    • Time Zone
    • Campaign Days Management
    • Campaign Time Management
    • Ad Management
    • Creating Ads
    • Negative Keywords
    • Ad Extension
      • Site-links
      • Callouts
      • Call
      • etc.
    • Dynamic Ads
      • Text
      • Responsive
      • Call Ads
    • Campaign Enabling / Disabling
    • Overview Dashboard
    • Irrelevant Searches Removal


SMM - Module_03


  • Basics of Facebook
  • Account Creation
    • Best Image Sizes for Profile, Banners and Posts
  • Business Profile Page Creating
  • Group Creating
  • User Roles Assigning
  • Post Sharing Techniques
  • Paid Campaign
    • Types of Campaign
      • Page Promotion
      • Increase Post Reach
      • Get Website Traffic
      • Get more Messages
      • Get WhatsApp Messages
      • Get more Calls
      • Get more Engagements
  • Facebook Ad Manager


  • Basics of Twitter
  • Account Creation
    • Best Image Sizes for Profile, Banners
  • Following People and Building a Base of Followers
  • Adding Twitter Content
  • Twitter Trends


  • Basics of LinkedIn
  • Creating LinkedIn Profile
  • Connections
  • Endorsement
  • Establishing an Effective LinkedIn Network
  • Page Creations


  • Account Set-up
  • What to post and how regularly
  • Instagram Images that Attract the Right Users
  • Instagram Etiquette
  • Finding your Target Market
  • Building your Followers
  • Dealing with Negative Comments
  • Maximizing Engagement
  • Trends, Keywords, Hashtags
  • Instagram Jargon (AKA, BRB, MYOB, BTW etc.)

YouTube - Module_04

  • YouTube Basics
  • Create a Channel
  • Upload a Video, Go Live, Create Post
  • Title & Descriptions
  • Thumbnail & Playlists
  • Audience & Tags
  • Language & Date
  • License & Distribution
  • Category, Comments & Ratings
  • Shorts Permissions
  • Visibility, Subtitles & End Cards
  • Publish Settings
  • Analytics
  • Midroll Ads
  • Monitization
  • Do's & Don'ts
  • Google Adsense Account


  • Course Duration

    3 months - (5 days a week)

  • Enroll Online

    Admission Form

  • Course Outline


  • 01

    Fee - Bootcamp Course

    PKR 90,000/-

    4 hours daily    Monday to Friday

  • 03

    Fee - Course


    2 hours daily    Monday to Friday

  • 02

    Fee - Course *Group Class*

    PKR 36,000/-

    1 hour daily    Monday to Friday

  • Payment Options

    Pay in Cash, Bank Deposit, Jazz Cash, Easy Paisa

  • Contact Support

    +92 303 3887860

What Is A Digital Marketing Course?

To keep you at front of the race, businesses must keep updated with the changing trends. With the competition getting tougher each day, to ensure your name isn’t forgotten, you need to implement strategies and techniques that help you reach a larger audience.

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If you’re seeking a reliable digital marketing course institute in Lahore Pakistan, know that there is no one better than us! Thus, here is a quick look at what our professional digital marketing training include covering topics like:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (PPC)
  • eCommerce SEO
  • Social Media Marketing (SMM)
  • Handling YouTube Channel

Why Do You Need To Enroll With Us?

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Digital marketing course taught by our masters is one of the advanced digital marketing courses you’ll find in Lahore Pakistan. Our local digital marketing course institute in Lahore Pakistan aims at offering affordable digital marketing training courses so most individual businesses can benefit from it.

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To excel in today’s time, it is important to choose a career path with growing needs. Over the past decade, digital marketing has become the next most popular industry that youngsters are now seen joining.

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Our digital marketing professionals hold extensive knowledge of modern tools and skills that are presented brilliantly to teach you the basics. And from there, they’ll help you climb the stairs towards a promising future.